Published in RetailStyle Magazine Fall 2025 Cover Feature: Brainy Design with Mindwell Design

We’re honored to be the cover feature of Retail Style Magazine’s digital issue, in the article “Brainy Design,” written by the insightful Marla Baker.
In this story, Gabrielle shares how neuroaesthetics—the science of how our brains respond to beauty and meaning—can transform the retail experience into something far more human.

At Mindwell Design, we believe that beauty should support well-being, not just impress.
By understanding how light, color, texture, and sound influence the mind, retailers can design spaces that ease stress, spark joy, and create emotional connection—turning shopping into a restorative experience.

This feature explores:
– The link between dopamine décor and the brain’s reward system.
– How multisensory design enhances calm and focus in busy retail settings.
– Simple, neuroaesthetic principles that any retailer can use to help customers feel more at home and inspired to buy with confidence.

We’re deeply grateful to Retail Style Magazine and Marla Baker for this thoughtful spotlight on how neuroscience and design intersect to elevate both the shopper’s experience and the industry’s understanding of well-being through design.

View the digital article
RetailStyle Magazine October

Gabrielle Kozhukh-Joo Featured on The Iconic Podcast
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